Cristal Festival Crans-Montana

The Association Marque Valais www.valais-community.ch and the Club de Com Valais www.clubdecom.ch/ staged an event during the Cristal Festival in Crans-Montana. Christian Cappe CEO of Cristal Festival and Yves Mittaz Director of the Omega European Masters, one of the most presitigious golf tournament in Europe, led a panel entitled “The promotion by events: How to promote a destination or a brand by organizing, sport, cultural or media events”. Another session outlined the importance and impact of social networks to promote a destination or a brand and how to drive traffic and to develop customer loyalty. The following video is an excellent example in this regard. http://www.youtube.com/watch?v=UUwQZ57SSds
The well attended session was followed by a cocktail whereby the food served came for local products certified by the Valais Brand quality label.

www.europecristalfestival.com

The Cristal Festival welcomes this year in Crans-Montana several hundred delegates from all other the world. The event is presided by leading communications industry professionals : Filip Nilsson, Executive Creative Director de Forsman&Bodenfors, Mathias Appelblad, Vice President & Chief Creative Officer of BBDO New York, Ora ITO, international designer, Marco Tinelli, President of Fullsix Group, and Eric Quennoy, Executive Creative Director de Wieden & Kennedy.

During Brand Entertainment day, Peter Totorici, CEO of GroupM Entertainment and Doug Scott, President of Olgivy Entertainement will share their views and experience on how digital is shaping consumer experiences, and where they find their creative inspiration.
The highlight of the Festival will be the Keynote Conference of Jimmy Wales, the Founder of Wikipedia and Internet Entrepeneur who was nominated as one of the top 100 influential personalities in the world by TIME magazine.

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