30 days left until the International Tourism Symposium opens in Zermatt on 19th September at the five-star property the Zermatterhof Hotel. This year’s program includes several panel presentations, such as:
Security requirements: increasing market pressures
Chaired by Michael BERRY, Chairman of the National Ski Areas Association, Lakewood, USA
and How to capitalize on crisis situations with :
- Rafael ENZLER, Marketing, Brand Management & Strategische Partnerschaften, Suisse Tourisme, Zurich
- Junlin LIU, Secretary of the Dujiangyan Municipal Committee of the CPC, Sichuan, Chine who will detail the efforts made for economic recovery highlighting tourism after the tragic earthquake of May 2008.
Chaired by Michael BERRY, Chairman of the National Ski Areas Association, Lakewood, USA
and How to capitalize on crisis situations with :
- Rafael ENZLER, Marketing, Brand Management & Strategische Partnerschaften, Suisse Tourisme, Zurich
- Junlin LIU, Secretary of the Dujiangyan Municipal Committee of the CPC, Sichuan, Chine who will detail the efforts made for economic recovery highlighting tourism after the tragic earthquake of May 2008.
In partnership with Business Valais, the ITS 13th edition will also focus on showcasing innovative start-ups and SMEs in tourism.
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